An Analysis of Metaphors in Disaster Preparedness: Learning From Japan and Japan Disaster Sparks Social Media Innovation Articles on The Jakarta Post 2011

In this research, the writer discussed the use of metaphor on The Jakarta Post in March 26 March, 2011 and 31 March 2011 edition. The aim of this research is to find out the types of metaphors used in the articles of the Jakarta Post Newspaper. Moreover, the writer identifies word or phrases in the sentence according to the type of metaphor to make it easier and understand the implied meaning which contained in the word or phrase on the business articles. The writer uses qualitative research to analyse the data. The writer also classified metaphor into 3 types, they are: ontological metaphor, orientational metaphor and structural metaphor. To focus on the study, the writer limits herself to analyse twelve data. Furthermore, the writer explains the metaphorical meaning of the word or phrase in the sentence on the articles based on the types metaphorical expression can help the readers to understand the message from the author. From the analysis, the writer finds some types of metaphor, they are: one structural metaphors, four orientational metaphors and seven ontological metaphors. The most of the metaphor linguistic that occurs in The Jakarta Post Business Articles in March 26, 2011 and March 31, 2011 Edition is ontological metaphor