Exploring the Role of Theory of Planned Behavior on Covid-19 Vaccination Intention

This study focuses more on identifying the role of the Theory of Planned Behavior (TPB) in predicting public intentions to get the Covid-19 vaccine in Special Region of Yogyakarta. Three hypotheses were then put forward in the form of attitude (H1). Subjective norms (H2) and perceived behavioral control have a positive and significant effect on Covid-19 vaccination intention (H3). By using a quantitative method through a cross-sectional survey approach involving 426 respondents, the results of this study ultimately concluded that Covid-19 vaccination intention was determined by attitudes towards the Covid-19 vaccine (β = 0.447, T-Value = 8,079, p-value = 0.000), subjective norm (β = 0.176, T-Value = 3.271, p-value = 0.001) and perceived behavioral control (β = 0.263, T-Value = 6.348, p-value 0.000). And among the three, attitudes were found to be the strongest and most significant predictor of Covid-19 vaccination intention. Several limitations and suggestions were also proposed in this research