Marketing Strategy As An Effort To Increase Costumers Saving Product iB Sharia at PT. BPRS Buana Mitra Perwira in Purbalingga

PT. BPRS Buana Mitra Perwira is one of sharia financial organisation which located at jln. MT Haryono 267 karangsentul Purbalingga Residence, central java 53372. PT. BPRS Buana Mitra Perwira has some products, one of them is iB sharia saving account which has akad wadī’ah ȳad ad-ḍamanah. Syariah Saving account ib is a common saving with innitial deposite is Rp. 25.000 to open a new account. For the next deposite is Rp. 10.000 as a minimum amount. The bank also gives fee to the customers everymonth. For deposite and withdrawal can be do anytime in worktime. The writer use qualitative method in doing this research in which advancing the theory and and observing directly, both spoken and written. Before applies strategy PT. BPRS Buana Mitra Perwira have three steps, they are: market segmentation, market target, and positioning, after that PT. BPRS Buana Mitra Perwira applies marketing strategy by using marketing mix and four marketing strategies, they are: jemput bola strategy, having communication, funding officer target and klausul akad. in offering the product sometime runs not well, there was a problem in marketing process because there were many competitors between each products in some banks, lack of supporting facilities such as ATM and lack of public interest for saving money in a bank