The chapter moves from the belief that adopting a supply chain approach is crucial to understand how urban freight distribution works and what will be the impact of the various potential urban transport policies on supply chain performance. According to a recent strand of the literature, the chapter aims at (a) characterizing the urban supply chains; (b) discussing how a urban supply chain can be modelled, which role do actors play and how the coordination issue can be handled; (c) showing how transport decisions, in particular whether to use own-account or third-party transport operators, are dealt within each urban supply chain and by each actor; and analysing how urban supply chains are affected by the many proposed freight transport pol...