Add to ORKGThe increasing importance of brand identity uggests a heifgtened need to create effective new brand names. This paper invstigates the use of linguistics, specifically sound symbolism and sound repetition, in order to create brand names with inherent meaning
AbstractThis article analyses the linguistic choices realized in a corpus of brand slogans. Our main...
In the process of creating a brand name, both linguistic and marketing are involved. This paper aims...
Globalization has witnessed a massive surge in consumerism and with it, the rise of global super bra...
The aim of this paper is to examine the interplay between marketing tools and the linguistic propert...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
This article deals with theories of the linguistic imagination on brand names. The models of the lin...
What is a brand and what are the grammatical and functional characteristics of a brand-name? Defi...
In this paper we describe how the brand name, brand signature (slogan) or institutional slogan creat...
Phonetic elements of brand names can convey a range of specific meanings. However, an integrated und...
When brand managers are confronted with the task of constructing brand names for new products, they ...
Abstract – Whether it is a product, a service, a company or a website, there is always a name behind...
Phonetic elements of brand names can convey a range of specific meanings. However, an integrated und...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
This paper aims to illustrate some aspects of the relationship between language and identity during ...
We show that typographic symbolism and sound symbolism both have an effect on the perception of bran...
AbstractThis article analyses the linguistic choices realized in a corpus of brand slogans. Our main...
In the process of creating a brand name, both linguistic and marketing are involved. This paper aims...
Globalization has witnessed a massive surge in consumerism and with it, the rise of global super bra...
The aim of this paper is to examine the interplay between marketing tools and the linguistic propert...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
This article deals with theories of the linguistic imagination on brand names. The models of the lin...
What is a brand and what are the grammatical and functional characteristics of a brand-name? Defi...
In this paper we describe how the brand name, brand signature (slogan) or institutional slogan creat...
Phonetic elements of brand names can convey a range of specific meanings. However, an integrated und...
When brand managers are confronted with the task of constructing brand names for new products, they ...
Abstract – Whether it is a product, a service, a company or a website, there is always a name behind...
Phonetic elements of brand names can convey a range of specific meanings. However, an integrated und...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
This paper aims to illustrate some aspects of the relationship between language and identity during ...
We show that typographic symbolism and sound symbolism both have an effect on the perception of bran...
AbstractThis article analyses the linguistic choices realized in a corpus of brand slogans. Our main...
In the process of creating a brand name, both linguistic and marketing are involved. This paper aims...
Globalization has witnessed a massive surge in consumerism and with it, the rise of global super bra...