Fiber Reinforced Cementitious Matrix (FRCM) composites can be employed as a valid alternative to Fiber Reinforced Polymers (FRP) composites for strengthening existing reinforced concrete (RC) structures. The weakness of FRCM-concrete joints has been reported to be at the matrix\u2013fiber interface rather than within the concrete substrate, as is usually reported in the case of FRP-concrete joints. The experimental investigations regarding FRCM strengthening available in the literature have been performed by applying the FRCM composite onto a surface that was treated before the application, usually by grinding or sandblasting. However, the role of the substrate characteristics on the failure mechanism of the FRCM composite has not been prop...