Video Abstracts. Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific Community.

For academics, digital environments represent a major venue for disseminating their work more widely. Compared to previous generations, researchers can now reach a wider public: not just a wider set of research communities, but many other types of community whether laypeople or specialized journalists, keen on learning about the latest scientific advances. The digital environments typically used for the purposes of research dissemination include, for example, blogs; social networking sites for sharing research articles, such as ResearchGate and Academia.edu; social media such as Twitter; the global community TED and its Ted Talks. In the course of a few years, these new environments have, however, also transformed the overall practices of the academic community. In this respect, ResearchGate (Djonov and van Leeuwen 2018) is a site where researchers can ask questions about research-related issues and find potential research partners. In the era before social networks, this was only possible at conferences or within a researcher's close circle of colleagues. Scientific publishing, too, has been transformed by digital environments with the use of familiar, reconfigured and emergent genres (Herring 2013), including, for example, tweets (Choo et al. 2015; Schnitzler et al. 2016) and academic blogs (Luzón 2017; Mewburn and Thompson 2013)