Analisi Konsep digital Marketing Dalam Meningkatkan Brand Awareness Melalui Media Sosial Instagram Jawa Pos Raadr Madiun

ABSTRACT ANALYSIS OF THE CONCEPT OF DIGITAL MARKETING IN INCREASING BRAND AWARENESS THROUGH SOCIAL MEDIA INSTAGRAM JAVA, POS RADAR MADIUN RD. MEGA KHALIFAH 18240637 This thesis is the entitled analysis of the concept of digital marketing Daklam to increase brand awareness through social media Jawa Pos Radar Madiun. The purpose of this study was to find out how the concept used by the digital marketing team from Jawapos Radar Madiun was used. Marketing through social media or digital marketing has now expanded almost all over the world apart from the advancement of technology in the current era of globalization. In this study, the authors used qualitative descriptive methods in data collection, data were obtained using Interview, Observation and Documentation Techniques. There are several informants in this study, the Digital Marketing Team from Jawa Pos Radar Madiun, advertising managers, digital marketing managers, readers of the social media platform Instagram Jawa Pos Radar Madiun and also clients/advertisers. From the results of this descriptive analysis that there are 4 levels analyzed by this author, these 4 levels come from brand awareness, namely unware of brand where consumers still don't know or are not too familiar with the Madiun radar platform, the second is consumer brand recognition that is able to identify the brands mentioned. the third is brand recall, consumers can remember the brand without being given a stimulus and the last is top of mind consumers can remember as the first thing that comes to mind when talking about certain categories. The team from digital marketing Madiun always applies to upgrade. Keywords: Digital Marketing, Instagram, Brand Awarenes