Analisis Break Even Point dan SWOT Pada Usaha Wedang Warok

The purpose of this study was to determine sales planning at the interest rate desired by the Wedang warok business using Break Even Point (BEP). This analysis is one of the menthods used by most businesses to test the feasibility of a business and get a break-even point where the company does not get the highest profit and the company also does not go bankrupt. Management requires a break-even point analysis to plan company profits. By knowing the break-even point of production and sales of Wedang Warok, Management can plan the desired profit target. To calculate the Break Even Point, it can be done by knowing the fixed costs. Variabel costs, and the selling price per product. Break Even Point analysis can use the equation method, the unit contribution method, and the graph method. The three menthods if used will still get the same result. In study the author uses respondent data and uses data desriptive from of a tables. Based on the research that has been done regarding the Wedang Warok business feasibility analysis through the Break Even Point (BEP) and SWOT analysis, it can be concluded that the Wedang Warok business is a profitable and feasible business to develop That is,shows the numbers 1,7 > 1