Add to ORKGMore and more firms today have to cope with the challenge of combining mass customization and green management, but research on green mass customization is still limited. To narrow this gap, we empirically investigate whether complementarities between organizational capabilities supporting mass customization (MCCs) and organizational capabilities supporting green management (GMCs) exist and why. Based on an in-depth longitudinal case study, we posit four either symmetric or asymmetric complementarities between specific pairs of MCCs and GMCs. These findings suggest synergies that companies faced with the twofold challenge of MC and GM may leverage to reduce the costs of that challenge
As firms increasingly consider the heterogeneity of customers\u2019 needs as a business opportunity ...
International audienceThe need to transform the organisation for mass customisation has long been re...
The need to transform the organisation for mass customisation has long been recognised in literature...
More and more firms today have to cope with the challenge of combining mass customization and green ...
The need to bridge mass customization (MC) with green management (GM) is starting to be recognized i...
The need to bridge mass customization (MC) with green management (GM) is starting to be recognized i...
AbstractA growing number of firms today have to cope with the twofold challenge of mass customizatio...
Nowadays more and more companies pursuit mass customization (MC)–the provision of high product varie...
A growing number of firms today have to cope with the twofold challenge of mass customization (i.e.,...
More and more firms nowadays need to combine mass customization (MC) with environmental-sustainabili...
The need to transform the organisation for mass customisation has long been recognized in literature...
A growing number of firms nowadays needs to combine mass customization (MC) with environmental-susta...
Despite widespread agreement that it represents a viable business strategy, many companies have sour...
The organizational capability of mass customization that allows satisfying the customer’s idiosyncra...
International audienceThis paper examines the relationships between sustainability and mass customiz...
As firms increasingly consider the heterogeneity of customers\u2019 needs as a business opportunity ...
International audienceThe need to transform the organisation for mass customisation has long been re...
The need to transform the organisation for mass customisation has long been recognised in literature...
More and more firms today have to cope with the challenge of combining mass customization and green ...
The need to bridge mass customization (MC) with green management (GM) is starting to be recognized i...
The need to bridge mass customization (MC) with green management (GM) is starting to be recognized i...
AbstractA growing number of firms today have to cope with the twofold challenge of mass customizatio...
Nowadays more and more companies pursuit mass customization (MC)–the provision of high product varie...
A growing number of firms today have to cope with the twofold challenge of mass customization (i.e.,...
More and more firms nowadays need to combine mass customization (MC) with environmental-sustainabili...
The need to transform the organisation for mass customisation has long been recognized in literature...
A growing number of firms nowadays needs to combine mass customization (MC) with environmental-susta...
Despite widespread agreement that it represents a viable business strategy, many companies have sour...
The organizational capability of mass customization that allows satisfying the customer’s idiosyncra...
International audienceThis paper examines the relationships between sustainability and mass customiz...
As firms increasingly consider the heterogeneity of customers\u2019 needs as a business opportunity ...
International audienceThe need to transform the organisation for mass customisation has long been re...
The need to transform the organisation for mass customisation has long been recognised in literature...