PURCHASING BEHAVIOR OF STUDENTS THROUGH THE INTERNET

Internet je globalni komunikacijski medij, bez kojeg je komunikacija danas nezamisliva. Internet kupovina je naglo narasla u posljednjih nekoliko godina. Prema provedenoj anketi može se zaključiti kako je anketi pristupio veći broj žena, te da su ispitanici online kupovinu obavljali barem jednom u životu. Anketi je pristupio najveći broj studenata s druge godine diplomskog studija. Također, cilj je predočiti koji utjecaj ima online trgovina na svijest ispitanika. Dalje, ispitat će se povezanost između njihove učestalost kupnje preko interneta i dobi potrošača. Isto tako će se ispitati povezanost između prihvaćanja kupnje preko interneta i garancije internet prodavaonice. Između ostalog utvrdit na koji način potrošači plaćaju i preko kojih aplikacija. Rezultati ispitivanja provedena je između 110 studenta u Hrvatskoj, a rezultati su prikazani u grafičkom obliku.The Internet is a global communication media, without which communication is unthinkable today. Online shopping has grown exponentially in the last few years. According to the conducted survey, it can be concluded that a larger number of women took part in the survey, and that the respondents have done online shopping at least once in their life. The survey was attended by the largest number of second-year graduate students. Also, the goal is to present the impact of online shopping on the news of the respondents. Next, the relationship between their frequency of online purchases and consumer profits will be examined. Likewise, the connection between the acceptance of online purchases and the guarantee of the online store will be examined. Among other things, determine how consumers pay and through which applications. The results of the analysis were conducted among 110 students in Croatia, and the results are presented in graphic form