Tourism Product and Experience Development Strategy: Innovative Camp in Rural Istria

Kamping turizam posebna je vrsta turizma koji se dugo vremena smatrao “siromašnim” turizmom. Danas, kamping turizam predstavlja vid luksuznog turizma. Potražnja za kamping turizmom iz dana u dan intenzivno raste. Teorijski dio ovog rada analizira strategiju rasta i razvoj inovativnog doživljaja. Drugi dio rada, studija slučaja, uz definiranje kamping turizma i prikaza kamping turizma u Istri, prikazuje prijedlog ideje razvoja novog inovativnog proizvoda u ruralnom dijelu Istre. Cilj rada je istražiti potencijal razvoja kamping turizma u ruralnom dijelu Istre sa svrhom analiziranja strateškog planiranja razvoja turističkog proizvoda i doživljaja.Camping tourism is a special form of tourism that was considered "poor" tourism for a long time. Today, camping tourism is a form of luxury tourism. The demand for camping tourism is growing intensively every day. The theoretical part of this paper analyzes the growth strategy and the development of the innovative experience. The second part of the paper, a case study, along with the definition of camping tourism and the description of camping tourism in Istria, presents a proposal for the idea of developing a new innovative product in the rural part of Istria. The aim of the paper is to analize the potential of camping tourism development in the rural part of Istria with the purpose of analyzing the strategic planning of the development of tourist products and experiences