Achieving supply chain traceability in the fashion industry

A complete supply chain traceability to keep records of suppliers and customers\u2019 activities and performance and share information along the entire supply chain is not an easy task to achieve. It requires involvement of all the supply chain stages and manufacturing, purchasing and distribution processes. This research aims to develop an articulated and innovative supply chain traceability system within the fashion industry. We conducted an in-depth case study using an interview protocol specifically designed for this research