Crisis Management in the Hotel Industry - the Case of Admiral Grand Hotel

Mnoge organizacije nisu spremne za krizne situacije, što bi prilikom kriza uglavnom rezultiralo velikom štetom zaposlenicima i tvrtki, propašću poslovanja ili narušenom ugledu. Razne situacije, poput svjetske krize COVID-19 pandemije, zahtijevale su hitnu reakciju i plan kako održati poduzeće na „životu“. Cilj je ovoga rada objasniti krizne situacije te na primjeru Admiral Grand hotela, koji se susretao s raznim kriznim situacijama, prikazati upravljanje u kriznim situacijama. Ispravno donošenje odluka u kriznim situacijama ovisi o pripremi organizacija na takve događaje. Praćenje tržišta i promjena te spremnost kriznog tima na upravljanje kriznim situacijama ključni su faktori na uspješno savladavanje svake krize.Many organizations are not prepared for crises, which would usually lead to great harm to employees and companies, failure of business operations or damage to reputation in the event of a crisis. Various situations, such as the global crisis of the COVID -19 pandemic, required an urgent response and plan to keep the business alive. The aim of this master thesis is to explain crises and show the management in crises using Admiral Grand Hotel as an example, which has experienced various crises. The right decision-making in crises depends on the readiness of the organizations to do so. Monitoring the market and changes, as well as the readiness of the crisis team to manage crises, are key factors for the successful management of any crisis