Marketing Aspects of Ecommerce

Cilj ovog završnog rada je prikazati temeljne činjenice marketinga, marketinškog miksa i e trgovine. Marketing je važan elemetuspjegha svakog poduzeća, pa tako i e- trgovine. Uspjeh e - trgovine ogleda se u dobroj provedbi svakog marketinškog aspekta. E - trgovina predstavlja sadašnjost i budućnost trgovine, kao i temelj globalizacije. E - trgovina samo je jedan od načina poslovnog povezivanja, vezan za određeno područje, koji se sastoji od prilika, ali i slabosti i prijetnji. Jedna od najpoznatijih e - trgovina je Amazon.com, baš ta trgovina predstavlja najbogatije poduzeće na svijetu s uspješnim marketingom.The object of this final paper is to show the basic facts of marketing, marketing mix and e-commerce. Marketing is one important element of the success of any business including e-commerce. Success of e - commerce is reflected in a good marketing aspects. E - commerce represents present and future of trade, as well as the foundation of globalization. E-commerce is just one of the ways of business connection, related to a certain area, which consists of opportunities, but also weaknesses and threats. One of the most famous e- commerce is Amazon.com, which is the richest company in the world with successful marketing