Tour operators specialists - market strategies

Turoperatori specijalisti su našli svoje mjesto na tržištu kroz praćenje novih trendova i uspješnoj prilagodbi istih. Sve veći broj današnjih turista od pružatelja turističkih usluga očekuje inovativan i individualan pristup. Takvi turisti daju turoperatorima specijalistima mogućnost za daljnje razvijanje. Turoperatori generalisti su svjesni promjena trendova na tržištu i želja turista pa uvode nove elemente u svoje ponude. Ti elementi imaju dijelove specijalizacija i individualnog pristupa turistima. Za razliku od specijalista, generalisti ne mogu cijelu svoju ponudu bazirati na određenoj specijalizaciji. Samim prelaskom u specijalizaciju generalisti bi izgubili veliki dio kupaca jer bi sami postali specijalisti. Turističko tržište ima mjesto za generaliste i za specijaliste. Turoperator generalist udovoljava potražnji kroz povoljnije cijene, široki spektar ponude, veliku količinu kupaca, a opet nudi putovanja koja zadovoljavaju potrebu turista. Turoperatori specijalisti isto imaju svoju potražnju zbog odanih klijenata koji su voljni platiti veću cijenu za specifično putovanje visoke kvalitete.Tour operators specialists have found their place on the market by following new trends and successfully adapting them. An increasing number of today's tourists expect an innovative and individual approach from travel service providers. Such tourists give tour operators specialists the opportunity for further development. Mass market tour operators are aware of changes in market trends and the wishes of tourists, so they introduce new elements into their offers. These elements have parts of specialization and individual approach to tourists. Unlike specialists, mass market tour operators cannot base their entire offer on a specific specialization. Just by switching to specialization mass market tour operators would lose a large part of their customers because they would become specialists themselves. The tourist market has a place for mass market tour operators and specialists. The mass market tour operator meets the demand through more favorable prices, a wide range of offers, a large number of customers, and still offers trips that meet the needs of tourists. Specialist tour operators are also in demand due to loyal customers who are willing to pay a higher price for a specific high quality trip