DEMAND TRENDS FOR ORGANIC PRODUCED FOODSTUFFS

Ideja održivosti kojoj danas teži ljudsko društvo nezamisliva je bez ekološke poljoprivrede kao jednog od njezinih elemenata. Potrošnja ekološki proizvedenih namirnica se povećava u skladu s porastom zabrinutosti potrošača za vlastito zdravlje i stanje okoliša, ali ovisi i o kupovnoj moći, razvijenosti tržišta, prisutnosti opskrbnih lanaca i informiranosti potrošača. Cilj završnog rada je putem anketnog upitnika istražiti, a nakon toga prikazati i opisati nove trendove potražnje za ekološki proizvedenim namirnicamaThe idea of sustainability that human society strives for today is inconceivable without organic agriculture as one of its elements. Consumption of organically produced food is increasing in line with the growing consumer concern for their own health and the state of the environment, but it also depends on purchasing power, market development, the presence of supply chains and consumer information. The aim of the final paper is to investigate through a questionnaire, and then to present and describe new trends in demand for organically produced foods