Improve Marketing Performance Telecommunication Industry In Indonesia

The purpose of this research is to determine and analyze the influence of buyers relationship, suppliers relationship, and company resources partially or simultaneously on competitive advantage. To determine and analyze the influence of buyers relationship, suppliers relationship, company resources, and competitive advantage partially or simultaneously on marketing performance. The method used in this research was a descriptive survey method and explanatory survey with a sample size of 285 respondents , and the data analysis methods used are SEM (Structural Equation Modeling) Based on the research results, the following findings obtained buyers relationship, suppliers relationship, and company resources jointly provided partially or simultaneously positive and significant influence on competitive advantage. Buyers relationship partially dominant effect on competitive advantage. Buyers relationship, suppliers relationship, company resources and competitive advantage proved partially or simultaneously positive and significant effect on the performance of marketing. Company resource partially dominant effect on marketing performance