Heterogeneity in Diffusion of Innovations Modelling: A Few Fundamental Types

Heterogeneity of agents in aggregate systems is an important issue in the study of innovation diffusion. In this paper, we propose a modelling approach to latent heterogeneity, based on a few fundamental types, which avoids cumbersome integrations with not easy to motivate a priori distributions. This approach gives rise to a discrete non-parametric Bayesian mixture model with a possibly multimodal distributional behaviour. The result is inspired by two alternative theories: the first is based on the Rosenblueth two-point distributions (TPD), and the second is related to Cellular Automata models. From a statistical point of view, the proposed reduction allows for the recognition of discrete heterogeneous sub-populations by assessing their significance within a realistic diffusion process. An illustrative application is discussed with reference to Compact Cassettes for pre-recorded music in Italy