ECOLOGICAL PACKAGING : Final paper

Tematika s kojom se bavi ovaj završni rad je ekološka ambalaža. Prvi dio rada obuhvaća opće pojmove pakiranja i ambalaže, te funkcije i vrste ekološke ambalaže. Drugi dio prikazuje ekološku ambalažu kao dio novije marketing strategije pod nazivom „zeleni marketing“, čiji je cilj privući potrošače koji se zalažu za održive i društveno odgovorne proizvode. Nadalje, kroz rad imamo primjere ekološke ambalaže, kako u svijetu tako i u Hrvatskoj. Uz to provedeno je i istraživanje o prepoznatljivosti ekološke ambalaže, uzorak je bio slučajne veličine od 50 ispitanika. Na samom kraju u raspravi je prikazan osvrt na istraživanje, te je cijeli rad sažet u obliku zaključka.The theme of this final work is environmental packaging. The first part of the paper covers general terms of packaging and packaging, as well as functions and types of organic packaging. The second part portrays environmental packaging as part of a newer marketing strategy called “green marketing”, aimed at attracting consumers who advocate sustainable and socially responsible products. Furthermore, through our work we have examples of ecological packaging, both in the world and in Croatia. In addition, a survey was carried out on the recognisability of organic packaging, and the sample was of random size of 50 respondents. At the very end, a review of the research is presented in the discussion, and the entire work is summarized in the form of a conclusion