Employee satisfaction with internal communication within the consumer services and retail sector in the company INA d.d.

Ozračje pozitivne interne komunikacije u organizaciji povezano je sa zadovoljstvom i motivacijom zaposlenika, odnosno njihovim doprinosom rezultatima organizacije u kojoj rade. Kvalitetna komunikacija potiče veću stopu uključenosti zaposlenika i pruža im veći osjećaj obveze prema poslu koji rade. Angažirani zaposlenici poduzimaju pozitivne akcije kako bi unaprijedili učinak, reputaciju i interese svoje organizacije. Stoga je predmet rada bio analiza zadovoljstva internom komunikacijom na uzorku od 74 zaposlenika poslovnog segmenta Usluge kupcima i maloprodaja poduzeća INA d.d. Cilj istraživanja bio je utvrditi stupanj zadovoljstva različitim aspektima interne komunikacije, odnosno otkriti percepciju ispitanika o povezanosti kvalitete interne komunikacije s njihovim zadovoljstvom, radnom motivacijom i osjećajem odgovornosti. Rezultati provedenog istraživanja pokazuju relativno visoku razinu zadovoljstva internom komunikacijom te otkrivaju kako ispitanici smatraju da je kvaliteta interne komunikacije pozitivno povezana s njihovim zadovoljstvom, angažmanom i odgovornosti u obavljanju radnih zadataka. Osim toga, ispitanici su predložili različite načine unapređenja interne komunikacije unutar svoga poslovnog segmenta.The atmosphere of positive internal communication in an organization is related to the satisfaction and motivation of employees and their contribution to the results of the organization in which they work. Quality communication encourages a higher rate of employee involvement and gives them a greater sense of commitment to the work they do. Engaged employees take positive action to improve the performance, reputation and interests of their organization. On that account, the subject of this paper was the analysis of satisfaction with internal communication on a sample of 74 employees in the INA's business segment, Consumer Services and Retail. The aim of the research was to determine the degree of satisfaction with various aspects of internal communication, i.e. to reveal the respondents' perception of the connection between the quality of internal communication and their satisfaction, work motivation and sense of responsibility. The results of the research show a relatively high level of satisfaction with internal communication and reveal that respondents are of the opinion that the quality of internal communication is positively related to their satisfaction, commitment and responsibility in performing work tasks. In addition, respondents suggested different ways to improve internal communication within their business segment