Students´ attitude towards online shopping

Razvoj tehnologije i pojava interneta uzrokovali su velike promjene u ljudskim životima i njihovim navikama. Promjene su se dogodile ne samo na poslovnoj razini nego i na privatnoj, u svakodnevnim obavezama. Ni kupovina više nije samo odlazak u dućan. Zahvaljujući blagodatima interneta, kupovati se može proizvode iz cijeloga svijeta, iz udobnosti vlastitog doma, samo jednim klikom. Online kupovina sve je prisutnija na domaćem tržištu i postavlja se pitanje hoće li u cijelosti zamijeniti tradicionalnu. Poznato je da mlađa populacija vjerno prati nove trendove na tržištu pa je prepoznata potreba za istraživanjem stavova studenata prema online kupovini te je provedeno anketno istraživanje. Prigodnim uzorkom obuhvaćeni studenti su s područja grada Zagreba (N=130). Rezultati istraživanja potvrdili su da ispitanici kupuju online, da imaju pozitivan stav o internetskoj kupovini te da smatraju da online kupovina u budućnosti neće moći u potpunosti zamijeniti tradicionalnu kupovinu. Za daljnja istraživanja preporučuje se uključiti u uzorak i ostale studente u Republici Hrvatskoj, iz drugih gradova, kako bi se dobila šira slika o njihovim stavovima prema online kupovini.The development of technology and the emergence of the internet has made major changes in people's lives and their habits. The changes have occurred not only on the business level, but also on private, everyday commitments. Shopping isn't just going to the store anymore. Thanks to the benefits of the internet, you can buy products from all over the world, from the comfort of your home, with just one click. Online shopping is increasingly present on the domestic market and the question arises, whether it will completely replace traditional shopping. It is known that the younger population faithfully follows new trends on the market, so it is recognized the need to explore attitudes towards online shopping from prospective students. Due to this reason, a survey was conducted to determine students´ attitude towards online shopping. The convenience sample includes students from City of Zagreb (N=130). Research finding have shown that respondents shop online, have a positive attitude about online shopping, and believe that online shopping in the future will not be able to completely replace traditional shopping. Further research should include a sample of other students in the Republic of Croatia from other cities, in order to obtain a broader picture of students and their attitude towards online shopping