Potentials of equestrian tourism development in Slavonia

U ovom radu određuje se pojam turističkog proizvoda, njegova obilježja, trendovi u potražnji te u razvoju turističkih proizvoda. Također, definira se konjički turizam, njegova povijest, trendovi te se navode primjeri dobre prakse. Završni rad prikazuje trenutno stanje ponude usluga konjičkog turizma u Slavoniji i oblike promocije kojima se dionici koriste. U istraživanju je korištena metoda intervjua u kojoj je sudjelovalo deset ispitanika, dionika konjičkog turizma Slavonije. Dionici su pozitivnog stava prema potencijalu za razvoj konjičkog turizma u Slavoniji, no negativan je stav o potporama, sufinanciranjima te općenito birokraciji države u kojoj nude usluge. Ispitanici su voljni usavršavati se te educirati uz izniman interes za unapređenje ponude, no ističu da je isto moguće jedino uz financijsku pomoć zbog visokih troškova.This thesis defines the concept of tourist product, its characteristics, trends in demand and in the development of tourist products. Equestrian tourism is defined as well as its history, trends and examples of good praxis.The thesis presents current state of supply of equestrian tourism in Slavonia, promotion types which the stakeholders use and overview of the history of equestrian tourism.In the research the used method was interview which ten stakeholders of equestrian tourism in Slavonia took part in. Stakeholders were positive toward potential of growth of equestrian tourism in Slavonia, but had negative attitude about support, co-financing and in general birocration of the country they offer their services in. The inteviewees are willing to go through trainings as well as educations and they show interest for promotion of supply, but they assert that it is only possible with financial support due to high costs