Analysis of the automotive industry in the European Union and the Republic of Croatia

Tema ovoga rada vezana je uz automobilsku industriju u Europskoj uniji i Republici Hrvatskoj. Upravo je autoindustrija jedna od najvećih industrija u svijetu. Analizom pokazatelja automobilske industrije, a korištene su ''istraživanje za stolom'', analiza pet Porterovih sila i SWOT analiza, zaključuje se da se 2020. u odnosu na 2019. godinu smanjila globalna proizvodnja svih vrsta vozila, kao i na razini Europske unije, dok raste participacija BDP-a autoindustrije u Europskoj uniji. Također, smanjila se i globalna prodaja putničkih automobila i gospodarskih vozila, a najveću proizvodnju osobnih automobila (u milijunima jedinica) i dalje bilježi Kina. Što se tiče Republike Hrvatske, Rimac Automobili predvode glede proizvodnje dijelova u automobilskoj industriji, a s obzirom na novi projekt koji je u tijeku, jasno je kako bi ova tvrtka mogla doprinijeti daljnjem razvitku ove industrije na ovome području.The topic of this paper is related to the automotive industry in the European Union and the Republic of Croatia. The automotive industry is one of the largest industries in the world. Analyzing the indicators of the automotive industry, based on '' research at the table '', analysis of the five Porter forces and SWOT analysis, it is concluded that in 2020 compared to 2019, global production of all types of vehicles decreased, as well as at the level of the European Union, while the share of GDP of the automotive industry in the European Union is growing. Also, global sales of passenger cars and commercial vehicles declined, and China still recorded the largest production of passenger cars (in millions of units). As for the Republic of Croatia, Rimac Automobili is leading in the production of parts in the automotive industry, and given the new project that is underway, it is clear that this company will contribute to the further development of this industry in this area