Proposed development strategy for the company Eka-M trans

Tema je završnoga rada „Prijedlog razvojne strategije za poduzeće Eka-M trans”. Prvi dio rada prikazuje teoriju strateškoga menadžmenta, proces i razvojne strategije. Prikazan je povijesni rast i razvoj poduzeća Eka-M trans iz Zagreba, koje svoje usluge na tržištu nudi dvadeset godina. Poduzeće se u većoj mjeri bavi uslugama prijevoza, dok usluge iznajmljivanja jahte čine manji udio poslovanja poduzeća. Kao i svako manje poduzeće s nedovoljno razvijenom organizacijskom strukturom, nedostatkom menadžerskih znanja i nedostatkom definirane strategije, tako se i ovo poduzeće bori za opstanak na tržištu, što dodatno otežava činjenica da se menadžment poduzeća dosada nije bavio strateškim promišljanjem. Strateški menadžment nastoji pripremiti poduzeće za iznenadne promjene na tržištu te osigurati optimalna rješenja, stoga je svrha ovoga rada doprinijeti uvođenju strategije. Cilj je iskoristiti prilike koje nude okolina i snaga poduzeća za daljnji rast i razvoj, ali i podignuti svijest o potrebi strateškoga planiranja. Na temelju prikupljenih informacija, analiza vanjske i unutarnje okoline i provedenoga kvalitativnog istraživanja prikazan je prijedlog razvojne strategije.The topic of the final paper is „Proposed development strategy for the company Eka- M trans“. The first part of the paper presents the theory of strategic management, process and development strategy. The historical growth and development of the company Eka-M trans from Zagreb, which has been offering its services on the market for twenty years. The company is more involved in transportation services, while yacht rental services make up a smaller share of the company's business. Like any small company with an underdeveloped organizational structure, lack of managerial knowledge, and lack of defined strategy, this company is struggling to survive in the market, which is further complicated by the fact that the company's management has not dealt with strategic thinking. Strategic management seeks to prepare the company for sudden changes in the market and provide optimal solutions, so the purpose of this paper is to contribute to the introduction of strategy. The goal is to use the opportunities from the environment and the strength of the company for further growth and development, but also to raise awareness of the need for strategic planning. Based on the collected information, the analysis of the external and internal environment and the conducted qualitative research, the proposal of the development strategy is presented