Discourse of Reporting on Croatian Women's Football

Medijsko izvještavanje o sportu oduvijek je bilo usmjereno na muški sport, a značajno manje na ženski. Razlika je posebno vidljiva kad se govori o nogometu. Muški nogomet ne samo da je popraćen većom medijskom količinom nego i znatno boljom kvalitetom objavljenog sadržaja. Vidljiva je jasna razlika u medijskom izvještavanju te su se kroz godine nogometašice pokušale izboriti za medijski prostor. Usprkos tome, i dan danas su često na meti novinara koji previše pažnje usmjeruju na njihov fizički izgled. Obilježavanje spola je neizbježno. Sport, pa tako i nogomet, je u medijima konstruiran kao muška domena u kojem žene imaju neravnopravnu ulogu. Svrha ovog rada je istražiti način na koji su nogometašice danas prikazane u medijima s obzirom na manjak medijskog prostora i sveprisutne diskriminacije s kojom se svakodnevno suočavaju. Marginalizacija žena u sportu predstavlja problem koji je prisutan već dug niz godina. Stoga će se ovo istraživanje osvrnuti i na načine kojima se taj problem nastoji riješiti ili bar u nekoj mjeri umanjiti.Media coverage of sports has always been focused on men's sports, and significantly less on women’s. The difference is especially visible when it comes to football. Men's football is not only accompanied by a larger amount of media, but also with significantly better quality of published content. There is a clear difference in media reporting, and over the years female football players have tried to fight for the media space. Nevertheless, even today, they are often targeted by journalists who pay too much attention to their physical appearance. Gender marking is inevitable. Sport, including football, is constructed in the media as a male domain in which women have an unequal role. The purpose of this paper is to explore the way female football players are portrayed in today’s media given the smaller media space and ubiquitous discrimination they face on a daily basis. Marginalization of women in sports is a problem that has been present for many years. Therefore, this research will also look at the ways in which this problem is sought to be solved or at least to some extent reduced