Sustainability of Supply Chain in an Urban Tourist Destination - Example of the City of Zagreb

Opskrbni lanci u urbanim turističkim destinacijama su za većinu ljudi jedva primjetni, ili ih uopće nisu svjesni. Iza upravljanja opskrbnim lancima nalazi se velika mreža procesa koja sudjeluje u snabdijevanju destinacije svim potrebnim robama i materijalima potrebnim za njezino nesmetano funkcioniranje - od svakodnevnih proizvoda koji su potrebni stanovništvu za život tako i za potrebe svih grana u gospodarstvu. Kada govorimo o održivosti tih istih opskrbnih lanaca, u trenutnom načinu upravljanja je potrebno uvesti veliki broj promjena. Opskrbni lanac nije potrebno gledati sa strane održivosti samo u pogledu zaštite okoliša, već i pojednostavljanja procesa, funkcionalnosti svakog od procesa i svakog posla unutar lanca, te isto tako kvalitete života lokalnog stanovništva. U ovom radu istražen je teretni promet u Gradu Zagrebu, s najvećim naglaskom na cestovni promet koji u pogledu svakog prometnog sustava ima najveće utjecaje na prirodu. Grad Zagreb je urbana turistička destinacija i, bez obzira na to što većina ljudi možda i ne razmišlja o teretnom prometu u gradu Zagrebu, on ima jake utjecaje na turistički sektor i na pogled domaćih i inozemnih turista prema destinaciji. U smislu turizma i kretanja posjetitelja unutar destinacije promet općenito ima velike utjecaje, jer kretanja teretnih vozila opterećuju prometnice i onemogućavaju mobilnost posjetitelja, teretna vozila imaju utjecaj na okoliš, ali i na povijesne građevine, što svakako ne pridonosi dobrom imidžu i turističkom doživljaju destinacije, zbog čega je održivo upravljanje opskrbnim lancima vrlo bitno. Kao u najvećem gradu Republike Hrvatske koji sa svojom okolicom broji preko milijun stanovnika, u prometnom se sustavu Zagreba mogu primijetiti problemi, stoga se Zagreb svakako mora u skorije vrijeme okrenuti poboljšanju trenutnog stanja u prometu, reduciranju štetnih utjecaja te općenito održivosti u svim aspektima opskrbnog lanca.Supply chains in an urban tourist destinations are for many people barely noticable or are not aware of them at all. Behind supply chain management there is large network of processes that participate in supplying the destination with all the neccesary goods and materials needed for its smooth operations. From everyday products that population needs for life and for needs of all branches in the economy. In order for the supply chain to function smoothly, behind that name there are a number of processes and a large number of people who participate in these same processes. When we talk about the sustainability of these same supply chains, a number of changes need to be made in the current management. The supply chain does not need to be viewed from the side of sustainability only in terms of environmental protection, but also the simplification of processes, the functionality of each of the processes and each work within the chain, as well as the quality of life of the local population. This paper investigates freight traffic in the City of Zagreb, with the greatest emphasis on road traffic, which in terms of each transport system has the greatest impact on nature. The city of Zagreb is an urban tourist destination and despite the fact that most people may not notice the freight traffic in the city of Zagreb, it has strong influences on the tourism sector and the view of domestic and foreign tourists towards the destination. In terms of tourism and movement of visitors within the destination, traffic generally has great impact, because the movement of trucks burden roads and prevent visitor mobility, trucks have an impact on the environment but also on historic buildings, which certainly does not contribute to the destination in tourism and that is why sustainable supply chain management is important. As the largest city in the Republic of Croatia with its surroundings of over one million inhabitants, the transport system can be seen as "clogged" of the transport system, so Zagreb must soon turn to improving the current traffic situation, reducing adverse impacts and overall sustainability in all aspects of the supply chain