CONSUMER PROTECTION IN PHARMACEUTICAL INDUSTRY: ONLINE SALE OF DRUGS AND OTHER MEDICINAL PRODUCTS

Tema ovog diplomskog rada prikaz je položaja potrošača u potrošačkim odnosima sklopljenim putem online ugovora ili ugovora sklopljenim na daljinu putem online ljekarne. U takvim vrstama potrošačkih ugovora, potrošač se nerijetko nalazi u svojstvu pacijenta, što ga svrstava u kategoriju ranjivog potrošača. Rad započinje kratkim osvrtom na razvoj zaštite potrošača i javnog zdravlja u EU, te analizom djelokruga Europske medicinske agencije i Agencije za lijekove i medicinske proizvode. Posebna pozornost u ovom radu posvećuje se zaštiti potrošača u farmaceutskoj industriji. U kontekstu potrošačkog odnosa, razmatra se predmet takvog ugovora, koji je u ovom slučaju lijek ili mediciski proizvod, čime se ulazi u područje posebnih propisa o lijekovima i medicinskim proizvodima. Nadalje, u radu se analiziraju prava potrošača, koja ga prate kroz sve stadije potrošačkog odnosa, kao što su pravo na informiranje i pravo na povrat lijekova i medicinskih proizvoda. Konačno, razrađuje se tema zaštite potrošača kod oglašavanja lijekova i medicinskih proizvoda kroz europski i nacionalni pravni okvir.The thesis analyses the consumer's position in consumer relationships concluded through an online contract or a contract concluded at a distance through an online pharmacy. In such types of consumer contracts, the consumer is often the patient at the same time, which places him in the category of a vulnerable consumer. The thesis begins with an overview of the development of consumer protection and public health in the EU, followed by an analysis of the scope of the European Medicines Agency and the Agency for Medicines and Medical Products. Special attention is devoted to consumer protection in the pharmaceutical industry. Within the consumer relationships context, the thesis elaborates the subject of such contracts, which in this case is a medicine or a medical product, thus entering the area of special regulations on medicines and medical products. Furthermore, consumer rights through all the stages of the consumer relations, such as the right of being informed and the right to return medicines and medical products, are being analyzed. Finally, consumer protection in the advertising of medicines and medical products is elaborated through the EU and national legal framework