ELABORATION OF AN ENTREPRENEURIAL IDEA IN THE EXAMPLE OF A BEATY SALON

U ovom radu je prikazana elaboracija poduzetničkog projekta kozmetičkog salona Beauty for you u Splitu koji nudi usluge manikure i pedikure, a uključuje podatke o poduzetniku, usluzi, analizi industrije, tržišta i marketinga. U radu je, također, prikazana tehničko-tehnol oška analiza, analiza izvedivosti, ekonomsko -financijska analiza, organizacija i marketing te analiza ocjene osjetljivosti. Cilj ovoga rada bio je utvrditi isplati li se poduzetniku uložiti kapital u ovaj projekt te ima li poduzetnik početnik povrat na svoja uložena sredstva, odnosno može li ostvariti svoje ciljeve uz što manje nepredviđenih i iznenadnih situacija. Napravljena je projekcija prihoda i rashoda te se procjenjuje da su svake godine prihodi veći od rashoda i da rastu za 2% u odnosu na prethodnu godinu. Metodom razdoblja povrata utvrđeno je da se projekt isplati , dakle, ako poduzetnik odluči uložiti kapital u projekt, može očekivati povrat uloženih sredstava u trećoj godini.This paper presents the elaboration of the entrepreneurial project of the beauty salon Beauty for you in Split, which offers manicure and pedicure services, and includes information on the entrepreneur, service, analysis of industry, market and marketing. The paper also presents technical -technological analysis, feasibility analysis, economic-financial analysis, organization and marketing, and sensitivity assessment analysis. The aim of this paper is to determine whether it is worthwhile for an entrepreneur to invest capital in this project and whether the novice entrepreneur has a return on their invested funds, or whether it can achieve its goals with as few unforeseen and sudden situations. A projection of revenues and expenditures has been made and it is estimated that each year revenues are higher than expenditures and increase by 2% compared to the previous year. The payback period method determines that the project pays off, so if the entrepreneur decides to invest capital in the project, he can expect a return on investment in the third year