Eco Standardization in the Modern Hotel Industry of the European Union

Ekološki turizam je oblik turizma koji uključuje odgovorno putovanje u krhka, netaknuta i relativno neometana prirodna područja. Ova prirodna područja obično imaju programe za očuvanje okoliša ili održavanje dobrobiti lokalnog stanovništva. Motivacija hotelske industrije u pitanjima zaštite okoliša proizašla je iz perspektive troškova i koristi. Središnji fokus praksi zaštite okoliša bio je na dizajniranju novih svojstava i smanjenju štete od potrošnje materijala. Najvažniji zadatak ekoloških hotela je postupak uvođenja i razvoja ekološke kulture. Proces za koji se zagovara je primjeran koji uključuje predanost od vrha prema dolje, široku komunikaciju i savjetovanje, imenovanje koordinatora i radne skupine te ocjenu internog programa za izgradnju okoliša u kulturu osoblja, podizanje svijesti, izgradnju predanosti, pružanje podrške, nagrađivanje i prepoznavanje napore, slaviti uspjeh i poduzeti praktične korake. Održivost se smatra ključem uspješnog poslovanja u 21. stoljeću. Društvene brige poput inkluzivnosti, promicanja ravnoteže između poslovnog i privatnog života, promicanja zdravlja i dobrobiti zaposlenika, lokalnog snabdijevanja i poticanja poduzetništva dio su agende održivosti koje trebaju implementirati hotelijeri Republike Hrvatske. Pandemija COVID-19 dovela je do mnogih promjena u hotelima, ali u pogledu ekoloških inicijativa došlo se do zaključka kako hoteli ostaju predani održivosti istodobno ispunjavajući standarde socijalnog udaljavanja i čišćenja. Pritom treba razmotriti prednosti dobivanja službenog certifikata za održivost.Environmental tourism is a form of tourism that involves responsible travel to fragile, pristine and relatively undisturbed natural areas. These natural areas usually have programs to preserve the environment or maintain the well-being of the local population. The motivation of the hotel industry in environmental matters arose from a cost-benefit perspective. The central focus of environmental practices has been on designing new properties and reducing damage from material consumption. The most important task of ecological hotels is the process of introducing and developing ecological culture. The advocacy process is appropriate and includes top-down commitment, broad communication and consultation, appointment of coordinators and working groups, and evaluation of the internal environmental program into staff culture, awareness raising, commitment building, support, rewarding and recognition efforts, celebrate success and take practical steps. Sustainability is considered the key to successful business in the 21st century. Social concerns such as inclusiveness, promoting work-life balance, promoting employee health and well-being, local supply and fostering entrepreneurship are part of the sustainability agenda to be implemented by Croatian hoteliers. The COVID-19 pandemic has led to many changes in hotels, but in terms of environmental initiatives, it has been concluded that hotels remain committed to sustainability while meeting the standards of social exclusion and cleaning. The advantages of obtaining an official certificate of sustainability should be considered