The Red Pill of Incel Imaginary: Analysis of Online Manosphere

Inceli, eng. involuntary celibate, su samo jedan od mnogih fenomena online sfere. Obitavaju u takozvanoj muškosferi, koja prožima razne forume unutar kojih se mogu pronaći razne teme – od plitkih, plošnih objava vezanih uz komparaciju izgleda i mentaliteta muškaraca do kompleksnih usporedbi neoliberalne ekonomije i seks tržišta. Ovo kvalitativno istraživanje, koristeći se metodom kvalitativne analize medijskog sadržaja, pokušati će potvrditi i produbiti već prijašnje znanje o zamršenom fenomenu incela. Također, ono čime je istraživanje rezultiralo jest raskrinkavanje njihove zahtjevne ideologije koja se tiče vizija muškosti, anti-feminizma te neprijateljskog stava prema manjinama.Incels, involuntary celibates, are just one of the many phenomena of the online sphere. They live in the so-called manosphere, which permeates various forums within which various topics can be found - from shallow, flat posts related to comparing the looks and mentality of men to complex comparisons of neoliberal economics and the sex market. This qualitative research, using the method of qualitative analysis of media content, will try to confirm and deepen the already known knowledge about the intricate phenomenon of incels. Also, what the research has resulted in is exposing their complex ideology regarding visions of masculinity, anti-feminism, and hostility toward minorities