The Strategies Competence of Micro Small and Medium Enterprises (MSMEs) in Facing Trade Liberalization Asean Economics Community 2015

Essentially, free trade in the context of economic liberalization has provided opportunities opening the access on products and service and then the availability of raw materials, encourage opening investment both in the regional and international scale. However, the establishment of ASEAN Economic Community (AEC) in regional scale is the strength of ASEAN in international level and integrated in the global economic arena. In addressing the challenge of economic globalization should be emphasized that the importance of establishing entrepreneurship through improving the role of Micro Small and Medium Enterprises (MSMEs/Usaha Mikro Kecil dan Menengah) because it is considered as a concept of industrialization thatrelevants to the community of developing countries that are labor intensive. Now MSMES has business unit about 99,1% and able to absorb the labor about 84.4%. This shows that Indonesia has opportunity to improving and encouraging MSMES’s growth as part of efforts to improve productivity goods and services to meet local consumption, regional and international. Including in facing of global economic, especially single market AEC. The establishment single market of AEC encourage Indonesia, as a big country with the richest natural resources, should be better prepared than other ASEAN members in building open economic system limitless. By aligning the availability of resources, including for human resource competencies whose capable of forming a productive society as a new economic power by empowering MSMEs sector more optimal. The role of MSMEs in the national economy is increasingly important can be seen in terms of job creation and includes the opportunities to increase income. Until now Indonesia is still far behind in income per capita, average per year still amounted to $4.371, fifth position after Singapore, Brunei, Malaysia and Thailand. This shows that there are still discrepancy between Indonesian’s purchasing power compare to some countries above. Keywords Economic liberalization, Micro Small and Medium Enterprises, Single Market AEC, Income per capit