The readiness of embracing the fourth industrial revolution disruptive innovations: a case for an automotive assembler in the Nelson Mandela Metropole

Organisations and people find themselves in the era of what is known as the Fourth Industrial Revolution (4IR). Unlike the preceding revolutions, this revolution is characterised by technological advancements that lead to disruptive phenomena. These advancements are growing at an exponential rate. They have brought disruptive innovations that have either reshaped many industries, causing them to lose market share or exit altogether. Some organisations are keen to embrace disruptive innovation to ensure that they are sustainable into the future, while others are only inclined to use known technologies to leverage economies of scale. The 4IR has already been around for a while and is moving at a fast pace. The level of readiness for the automotive assembler, Isuzu Motors South Africa (IMSAf), to take advantage of such technological changes brought by the 4IR, has not yet been measured. The primary objective of this study is to investigate IMSAf’s perceptions and readiness to embrace technological changes brought by the 4IR. The perceptions and readiness are assessed based on the technology embracing organisational framework of efficiencies, innovation, skills and re-training. This study is grounded in the philosophy of positivism and the related method used is a quantitative study to test the research questions in an objective manner. A questionnaire was the sole method of collecting first-hand data from the selected sample. The population size consisted of 139 respondents working in various business units within IMSAf. These individuals are occupying various roles and they have in depth, tacit, and multi-disciplinary knowledge of processes and would be the first to experience technological changes brought by the 4IR. A quantitative analysis technique is applied, such as descriptive and inferential statistics, to analyse data. A literature review on the topic was conducted as well as an empirical study. The results from both the literature review and the empirical study found that with the implementation of 4IR emerging technologies within an organisation, there is a significant improvement on efficiencies, innovation and skills and re-training. Furthermore, the level of awareness and understanding about the benefits of embracing 4IR emerging technologies within IMSAf is significant.Thesis (MBA) -- Faculty of Business and Economic Sciences, NMU Business School, 202