Perceptions regarding corporate citizenship behaviour in Zimbabwe

Corporate Citizenship (CC) has risen as a conspicuous term in the literature dealing with the social role of business. Citizenship‟s focal point is the rights and responsibilities of all members of the community. CC can be defined as the extent to which organisations undertake the compulsory economic, legal, ethical, and discretionary responsibilities imposed on them by their stakeholders. CC recognises organisations as legal persons with certain rights and responsibilities as members of a community. The upsurge in undertaking acts of social responsibility illustrates that CC tends to be a strategic measurement that investors use to consciously align ethical concerns with publicly held organisations. In Zimbabwe, some organisations have made some progress towards CC - yet a long journey lies ahead in promoting CC by both the private sector and the Government of Zimbabwe. Against this background, the following research question was addressed in this study: What are the perceptions regarding CC behaviour in Zimbabwe? This study has been motivated by the knowledge gap on CC as a dynamic and contextual response to internal and external environmental pressures and the shift in community expectations concerning the roles, responsibilities and accountabilities of businesses in Zimbabwe. The main objective of this study was to investigate perceptions regarding corporate citizenship behaviour in Zimbabwe. A hypothetical model shows various factors that may influence perceptions regarding CC behaviour in Zimbabwe. Three independent variables (internal factors, external factors and personal factors) were identified as variables that may influence perceptions regarding CC behaviour. The mediating variable (perceptions regarding CC behaviour) was also identified as a variable that have potential to affect the dependent variables (organisational performance, competitiveness, image and sustainability). Furthermore, seven null-hypotheses were developed to test the relationship between the independent, mediating and dependent variables. All these variables were clearly defined and operationalised with various items obtained from measuring instruments used in other similar studies.Thesis (PhD) -- Faculty of Business and Economic Sciences, School of Management Sciences, 202