The aesthetics of hegemony: a speculative design proposal exploring the convergence of surveillance capitalism and brain-computer interface technologies in the future

This study examines the power dynamics of surveillance capitalism, and its role in shaping cultural hegemony. The research was expressed using graphic design to illustrate a (potential) future where Brain-Computer Interfaces (BCIs) and surveillance capitalism converge. The critique focused on Google and Facebook’s hegemony in the data-surveillance marketplace and what role this has in shaping global discourse. Both companies are funding the development of BCIs, with the aim of using brain signals as a means of interacting with the digital world, which would give the two biggest advertising companies in the world access to new sources of data. A speculative design framework was utilized to visually question the societal implications of this emerging technology and the funding behind its development. A theoretical investigation of the concepts underpinning critical theory and critical design was conducted to help clarify and critically inform this methodological approach, promoting the use of practice-based design as a critically reflective investigative tool. The resulting artefacts designed using this process were showcased in the form of a website and video that act as a visual embodiment the research, demonstrating the efficacy of this approach and the value of using communication design as a mechanism to question the status quo.Thesis (MA) -- Faculty of Humanities, School of Visual and Performing Arts, 202