The emergence of isiZulu in Skeem Saam (2011)

This study aims to investigate how an ecological understanding of polyglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguistic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a language and cultural flare of the channel. This paper concluded that isiZulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC