Add to ORKGThe aim of this research is to discover ‘The Influence of Product Quality on Purchase Intention through Electronic Words of Mouth in PT Telkomsel Medan'. This research is an associative research. The population of this research is all of Universitas Sumatera Utara (USU) students who use Telkomsel internet quota, 100 respondents were obtained using snowball sampling technique. Primary data collection was done using questionnaires, and secondary data collection is gathered using Structural Equation Modelling (SEM). Keywords: product quality, electronic word of mouth, purchase intentio
Abstract This research aims to better understand the positive and negative effects of electronic w...
This study aims to determine and analyze the effect of electronic word of mouth and price perception...
Abstract This research aims to better understand the positive and negative eff...
The main objective of this study is to review the impact of electronic word of mouth and product qua...
In the current era of globalization, the development of science and technology indirectly has a majo...
This study aims to determine and analyze the effect of electronic word of mouth and perceived qualit...
The purpose of this study was to analyze the effect of Electronic Word of Mouth and Social Media Mar...
This study is aimed to investigate extent to which electronic word of mouth (eWOM) influence brand...
This research aims to acknowledge the effect of Electric Word of Mouth in giving impact for consumer...
This research aims to analyze the influence of digital marketing and electronic word of mouth on the...
The purpose of this research are to see (1) the impact service quality on purchase intention, (2) th...
Word of Mouth has been recognized as one of the most influential resources of information transmissi...
This study aims to determine perceived quality, perceived price, electronic word of mouth on purchas...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
AbstraksiPenelitian ini bertujuan untuk mengetahui pengaruh word of mouth, electronic word of mouth ...
Abstract This research aims to better understand the positive and negative effects of electronic w...
This study aims to determine and analyze the effect of electronic word of mouth and price perception...
Abstract This research aims to better understand the positive and negative eff...
The main objective of this study is to review the impact of electronic word of mouth and product qua...
In the current era of globalization, the development of science and technology indirectly has a majo...
This study aims to determine and analyze the effect of electronic word of mouth and perceived qualit...
The purpose of this study was to analyze the effect of Electronic Word of Mouth and Social Media Mar...
This study is aimed to investigate extent to which electronic word of mouth (eWOM) influence brand...
This research aims to acknowledge the effect of Electric Word of Mouth in giving impact for consumer...
This research aims to analyze the influence of digital marketing and electronic word of mouth on the...
The purpose of this research are to see (1) the impact service quality on purchase intention, (2) th...
Word of Mouth has been recognized as one of the most influential resources of information transmissi...
This study aims to determine perceived quality, perceived price, electronic word of mouth on purchas...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
AbstraksiPenelitian ini bertujuan untuk mengetahui pengaruh word of mouth, electronic word of mouth ...
Abstract This research aims to better understand the positive and negative effects of electronic w...
This study aims to determine and analyze the effect of electronic word of mouth and price perception...
Abstract This research aims to better understand the positive and negative eff...