Ethic of Digital Communication, or New Scenarios for Having A Voice

A new type of online communication which is different from off-line one shapes a favorable environment not only for a dialogue but also for negative assessments and aggressive behavior on the part of active users. Specificity of open space communication on the Internet creates a number of moral and ethic problems and calls attention to the development of correct scenarios to interact online which will allow users to protect not only their own identity but also the identity of their communities. A multidisciplinary approach with the use of media studies' instruments acts as a methodological basis for examining specifics of digital communication. This methodology makes it possible to reflect upon digital media in their interrelations with social, cultural and anthropological transformations, to analyze ways of communication and interests of the internet communities. Keywords: online communication, social networks, trolling, haterism, online-activism, brigadin