Paraphrases Related to the Language of Advertising

The article deals with the language of advertising in Uzbek Language. The objective of the work is to provide the analysis of language of advertising from linguistic point of view and specify linguistic means used in advertising texts.  The format of the advertising text is a certain difference compared to other functional properties of the text style. This is one of the distinguishing features mentioned are used in the title of any kind of short news reports in newspapers. The title of the advertising is important to the composition of the advertising creation relevant information. It's the most important and interesting part of the target audience to attract attention. Text title, in general, does not explain all the details. We have the scientific language of the advertising text in a statement issued through the media; we will focus on the style characteristics of scientific and scholarly texts