The Importance of Additional Teaching Materials to Develop Student Skills in Digital Era—Study on Radio Content for Multi-platform Media

Radio is still a promising business, therefore graduates of Vocational Education Program both from Broadcasting and Advertising can still expect a career in the Radio industry. One part that can be filled by the graduates is as a content writer. However, with the development of communication technology makes the radio distribution channel not only use one terrestrial channel but rather done multi platfor media. Radio broadcast distribution channels beside using regular terrestrial channels are also done through new media such as Twitter, Instagram, Path, YouTube, and Facebook. This raises the need for radio content writers who understand how scripts can be integrated between broadcasts through terrestrial channels and those sent through social media. This article offers a solution to add material to some lectures both in broadcasting and advertising, so that graduates of Vocational educational Program can meet the needs of the radio industry for scriptwriters, content writers or social media officers. This article is the result of indepth interview and observation to two alumni of Vocational Broadcasting University of Indonesia who are employed as social media officer in two leading radio stations in Jakarta.     Keywords: radio script writing course, multi-paltform, media conten