Insights Into the Implementation of English Medium Instruction at Vietnamese Universities: Exploring the Learning Experiences of Business Students

This study critically examines the effectiveness of English-medium instruction (EMI) at Vietnamese universities through students' perspectives. Data is collected via 10 focus group interviews with undergraduate students enrolling in Business courses at four universities in Ho Chi Minh City, Vietnam. The findings show that most of the students favor EMI. However, they face difficulties in dealing with demands of their programs. Students take the challenges for granted, having a strong belief in the social and economic returns of EMI. Still, the extent to which students obtain prestigious, well-paid jobs as a result of their EMI experiences has yet to be demonstrated. The move to EMI programs at universities in Vietnam and in Asian countries is gathering momentum. The imperative now is to make them as effective as possible