Recommendation and Repurchase Intention for Health Service Based on Medical Tourism

The recent trend of many people moving to developing countries to do medical treatment because of the cost factors offered by various developing countries of quality care at affordable prices, although traditional patterns still continue. This raises opportunities for patients to use the best world-class health services offered professionally and experienced, at the most advanced medical facilities in the field of technology, and at affordable costs (Thilakavathy, 2015). Therefore, this study aims to determine the determination of the intention to recommend and intention to reuse medical tourism-based health services.The research method used is quantitative surveys and deepens the results by using in depth interviews. The sampling technique in this study was non probability sampling, with a purposive sampling technique. The number of samples in the pre survey and main survey research totaled 440 people. The second stage, conducted a pre survey, namely the distribution of questionnaires to 40 respondents. Then, the third stage was carried out by continuing with a closed-ended structure for 400 respondents consisting of 100 outpatients in hospitals in Surabaya, 100 consumers in Surabaya, and 200 consumers outside Surabaya Indonesia. The results of this study indicate that the quality of medical services to have an effect on the intention to recommend health services and the intention to repurchase of health services, and patients and medical equipment technology did not have influence on the intention to recommend health services. But patients and medical equipment technology did not have influence on the intention to repurchase of health services.     Keywords: Recommendation Intention, Repurchase Intention, Health Service Medical Touris