Optimization of River Transport Services Using the Minimum Transportation Standard Reference to Improve Community Satisfaction

The community need for ferry transportation in Indonesia is increasingly important to support equitable development across the disparate regions and cater to the growing demand for passenger transportation. However, there are several crossings that are not yet optimal, despite the implementation of the Minimum Service Standards for Ferry Transportation, namely Ministerial Regulation No. 62 of 2019, which includes several service level variables, namely safety, security, comfort, convenience, equality, and regularity. This article is based on qualitative research and descriptive research and seeks to identify development foci for the ferry transportation sector to improve customer and community satisfaction. Keywords: Optimization, Ferry Transportation, Satisfactio