Add to ORKGThis paper reviews the literature on the development of information technology in the field of advertising and proposes a concept model of audience beliefs and behavior toward digital advertising. Basically, advertising is a medium of communication based on the model of one-to-many communications models. For that reason, digital advertising is changing how advertisers market their products and services
This piece of research work aims at understanding the preferred emerging media options used for mark...
In this article, the author raises the issues of marketing communications in the digital age. The ar...
In today’s digital age, online and mobile advertising are of growing importance, with advertising no...
Advertising has passed a long way of development and today it is no longer limited to the printed pr...
The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and ...
Technological progress and competition between companies in the globalization era are increasing. Ne...
In today’s world, advertising is everywhere. It is in the newspapers, on the radio, television and i...
Internet advertising, aka Web advertising or online advertising, is a fast grow-ing business. It has...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...
Literature in advertising and information systems suggests that advertising in both traditional medi...
<p>Now a day, Internet has become a major source for Advertisements to attract the customers. The in...
Digital media have distorted the relations between all actors in the tradtional media and advertisin...
New Information and Communication Technologies (ICTs) are increasingly popular in marketing communic...
Advertisement is a mass communication process of persuading the prospect to buy the products or serv...
Digital Advertising offers a detailed and current overview of the field that draws on current resear...
This piece of research work aims at understanding the preferred emerging media options used for mark...
In this article, the author raises the issues of marketing communications in the digital age. The ar...
In today’s digital age, online and mobile advertising are of growing importance, with advertising no...
Advertising has passed a long way of development and today it is no longer limited to the printed pr...
The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and ...
Technological progress and competition between companies in the globalization era are increasing. Ne...
In today’s world, advertising is everywhere. It is in the newspapers, on the radio, television and i...
Internet advertising, aka Web advertising or online advertising, is a fast grow-ing business. It has...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...
Literature in advertising and information systems suggests that advertising in both traditional medi...
<p>Now a day, Internet has become a major source for Advertisements to attract the customers. The in...
Digital media have distorted the relations between all actors in the tradtional media and advertisin...
New Information and Communication Technologies (ICTs) are increasingly popular in marketing communic...
Advertisement is a mass communication process of persuading the prospect to buy the products or serv...
Digital Advertising offers a detailed and current overview of the field that draws on current resear...
This piece of research work aims at understanding the preferred emerging media options used for mark...
In this article, the author raises the issues of marketing communications in the digital age. The ar...
In today’s digital age, online and mobile advertising are of growing importance, with advertising no...