Pengaruh Kepercayaan, Kualitas Informasi Dan Persepsi Resiko Terhadap Minat Beli Konsumen Pada Online Shopee (Studi Empiris Pada Mahasiswa FEB UMS)

This study aims to determine the effect of Trust, Information Quality and Risk Perception on Shopee Online Consumer Buying Interest. The population in this study were students in the city of Surakarta. This study is a quantitative study using primary data obtained directly from the results of questionnaires distributed to 150 respondents with purposive sampling technique. Data analysis in this study using SmartPLS using the bootstrapping method. The results of this study indicate that Trust and Risk Perception have a positive and significant effect on Consumer Buying Interest, while Information Quality has no positive and significant effect on Consumer Buying Interest