Pemanfaatan Instagram Sebagai Media Promosi Wisata Embun Bening Kedungombo Park Pada Akun @embunbeningkedungombo

The development of increasingly advanced communication and information technology has resulted in the emergence of various internet social media so that it can make it easier for humans to communicate online. One example of social media is the emergence of Instagram which can display various interesting information, various information can be seen through Instagram itself from the tourism sector such as the @embunbeningkedungombo account. The purpose of this study is to describe the use of Instagram as a promotional media for Embun Bening Kedung Ombo Park tourism on the @embunbeningkedungombo account. This research is a research that uses a descriptive qualitative approach. Data collection techniques used in this study were interviews, observation and documentation. The object of this research is the Instagram account @embunbeningkedungombo, then the subject of this research is the account manager. The results of this study indicate that the use of Instagram as a promotional media is in accordance with the 4C theory by using social media, namely context, communication, collaboration, and connection. Bening Kedung Ombo Park on the @embunbeningkedungombo account