An Analysis Of Persuasive Speech Act On Speech Video Delivered By Kim Namjoon (BTS)

This study discusses the persuasive speech acts used in several speeches delivered by Kim Namjoon. The purpose of this study was to determine the persuasive strategy used to influence and persuade the audience, and to find out the function of the use of persuasion in each speech. The method used is descriptive qualitative with content analysis and data collection using content analysis. Researchers are guided by the theory of Beeb and Beeb to determine the types of persuasive strategies and Holmes to determine the types of persuasive functions. The object of this research is persuasive speech acts in speech, and the subject of this research is Kim Namjoon. The researcher uses the Miles and Huberman technique as reported by Sugiyono, then performs data validity use the expert judgment technique. The research findings are that the researcher found nine types of persuasive speech acts used by Kim Namjoon, namely use of credible evidence, use of specific evidence, use of evidence to tell a story, use of the emotion-arguing word, use of appropriate metaphor and similes, and use of an appropriate fear appeal, hope, pride, and courage. Further findings show five persuasive functions in his speech, namely expressive, directive, referential, poetic, and phatic, and it can be concluded that Kim Namjoon has good language competence, so he can use the strategy and function of persuasive speech act properly and correctly. Keywords