Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Penggunaan Terhadap Minat Belanja Dan Sikap Menjadi Variabel Intervening Pada E-Commerce (Toko Online)

This study aims to determine the effect of perceived convenience and usefulness on purchase intention or use which is mediated by usage attitudes in E-commerce (Online Stores). The sample of this study is 105 respondents who have known or become e-commerce customers. Collecting data using a questionnaire. The analytical method used is the outer model and the inner model. Based on the results of the analysis found, it can be explained that perceived usefulness and perceived ease of use have a significant positive effect on usage attitudes and usage attitudes have a significant positive effect on purchase intention, while usage attitudes mediate positively significantly between perceived usefulness and perceived ease of use on buying interest.