Strategi Komunikasi Pemasaran Dinas Pariwisata Dan Kebudayaan Kabupaten Jepara Dalam Mempromosikan Karimunjawa

Karimunjawa is one of the areas in the Java Sea archipelago which is included in Jepara Regency, Central Java and is one of the leading tourism for the Tourism and Culture Office of Jepara. Karimunjawa is an island that is quite large and surrounded by several smaller islands around it, Karimunjawa is a marine park tourist charm that is starting to be favored by local and foreign tourists. Since March 2001. However, in attracting tourist visitors, the right and effective marketing communication strategy is needed to attract tourists. The purpose of this study is to find out the attention, interest, desire, and action of the Jepara Regency Tourism and Culture Office in attracting tourists in Karimunjawa, and to find out which parties helped the Jepara Regency Tourism and Culture Office in promoting as a form of Karimunjawa marketing strategy. This research method uses a qualitative approach and takes purposive sampling techniques. The technique of approaching and collecting data using the interview method. The Tourism and Culture Office of Jepara Regency has been good in promoting and implementing karimunjawa tourism marketing. This can be seen in the increasing number of tourists both from local and foreign tourists, and also when viewed from the accommodation and facilities that are already available in Karimunjawa. Behind the efforts of the Pariwata and Cultural Office of Jepara Regency, there are many parties involved in promoting Karimunjawa