Strategie Wzajemnego Oddziaływania Konkurencyjnego Struktur Biznesowych We Współczesnych Warunkach Rynkowych

The article analyses firms' behaviour in the market in conditions of competitive interaction. The competitive strategies and conditions for their implementation are explored. The authors show that strategies used by business structures can be friendly or hostile in view of market niche capacity, market profitability and consumer needs volatility. The authors deny the impossibility of one competitor domination in the market, since the desire to maximize profits and competitive behaviour harmonization can lead to the elimination and prevention of market competition. The conditions under which an enterprise will seek to leave a niche and create a new one, in which there will be no competition as such, are determined. Based on the interrelation of "disadvantages-motives-needs- demand", the authors establish the interconnection between consumer demand and company's tasks creation, which have to be performed to consolidate the position in the occupied market niche